marketing plan
- 최초 등록일
- 2009.02.04
- 최종 저작일
- 2005.08
- 18페이지/ MS 워드
- 가격 3,000원
소개글
The Newcastle panthers club is a general service offering franchise club that services the Newcastle market. Panthers club provide wedding ceremony, bar, conferences, trading shows, raffle games, bingo games as well as restaurant.
What the club offers are pretty similar with that of an existing local register club in Newcastle and the market is quite stagnant. Most customers had the misconception that the Panthers club means that they only have a small gaming area and boring entertainments that the club has to offer. This wrong information prevails through Newcastle customers and as a result, this has been brought about the decreasing of profit and a demand of more customers.
However, through various innovative ideas and new marketing strategies, the panthers club has provided more satisfactions to the Newcastle local community and thus being bale to recoup their lost customers.
The following advice, market analysis, marketing plan are being taken from the panthers club which brought them profit through few years.
목차
1. Executive Summary
2. Corporate connection
2.1 Current mission
2.2 Club’s goal.
3. Environment analysis
3.1 internal club information
3.2 market trend
3.3 political analysis
3.4 competitive analysis.
3.5 social analysis
3.6 SWOT analysis
4. Objectives and quotas
4.1 Marketing objectives
4.2 Financial objectives
4.3 quotas
5. Segmenting and targeting
5.1 market segmentation
5.2 target marketing
6. Strategy and tactic
6.1 marketing strategy.
6.2 Marketing tactics
7. Appendix
8. Bibliography
본문내용
1. Executive Summary
The Newcastle panthers club is a general service offering franchise club that services the Newcastle market. Panthers club provide wedding ceremony, bar, conferences, trading shows, raffle games, bingo games as well as restaurant.
What the club offers are pretty similar with that of an existing local register club in Newcastle and the market is quite stagnant. Most customers had the misconception that the Panthers club means that they only have a small gaming area and boring entertainments that the club has to offer. This wrong information prevails through Newcastle customers and as a result, this has been brought about the decreasing of profit and a demand of more customers.
However, through various innovative ideas and new marketing strategies, the panthers club has provided more satisfactions to the Newcastle local community and thus being bale to recoup their lost customers.
The following advice, market analysis, marketing plan are being taken from the panthers club which brought them profit through few years.
참고 자료
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