Cowgirl Chocolates case analysis
- 최초 등록일
- 2008.12.24
- 최종 저작일
- 2008.10
- 65페이지/
MS 파워포인트
- 가격 4,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
Cowgirl Chocolates case analysis
swot analysis
strategy
목차
-Company History
-The Product
Distribution and Pricing
Promotion
What Next?
Analysis
New Marketing Strategy
Appendix - After 2000
Discussion
본문내용
Moscow’s population was just 23,204 in 2007.
Moscow, population 22,000, is located in the vertical finger at the north of the state that makes Idaho so distinctive-looking on the map. It sits close to the Washington border; the nearest large city is Spokane, 85 miles to the north. The area was, until relatively recently, the unsettled west, inhabited only by the Nez Perce and other Native Americans. Miners and farmers began arriving in northern Idaho after the Civil War, but the first permanent settlers didn’t arrive until 1871. Due to an abundance of camas, a wildflower whose bulbs were a calorie-rich food source for the Nez Perce and also a favorite fodder for the farmers’ pigs—the early settlers informally named the area Hog Heaven. When the first post office opened in 1872, the town was called Paradise Valley. In 1875, the town was renamed Moscow. As the story goes, five men met to choose a name for the town, but could not reach consensus. Postmaster Samuel Neff, who was born in Moscow, Pennsylvania, completed the official papers for the town and selected the name Moscow.
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