Sky 광고의 특징 및 성공 이유에 대한 내용

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Sky 광고의 특징 및 성공 이유에 대한 내용입니다 In English(PPT동영상첨부)

목차

Intro
Unique expression ofproduct’s feature
1. The first ‘Slide’ phone(IM-5100, IM-5400)
2. Folding camera(IM-7200)
3. Jog & Shuttle MP3(IM-7700)
Background Music
New Celebrities
SKY “It`s Different”

본문내용

SKY always have presented products that are different from others. However, there are many reasons why SKY products are so much loved by consumers. As you can see, most of the other commercials contribute famous celebrities and sustains some effect through them. But, SKY was different. With their unique advertisement, it has been loved and interested by consumers for a very long time. We searched for techniques that they have used and what kind of effects it had toward consumers.

Unique expression ofproduct’s feature

First of all, SKY does not explain about the product’s feature directly. Instead, they show it to the consumers indirectly through the commercials. From now on we will look at some of the typical commercials of SKY.

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