BMG swot (영문)
- 최초 등록일
- 2008.04.20
- 최종 저작일
- 2008.04
- 2페이지/ MS 워드
- 가격 2,500원
소개글
미국에서 마케팅전공 학점 a 받았던 리포트입니다..
목차
Strengths:
1. BMG merged with AOL (American Online)
2. BMG was the largest music club in the world, and arguably the leader of the five major labels.
3. BMG handles all manufacturing, marketing
4. BMG was one of the first to enter the Internet file
Weakness
1. Through sites like CD
2. Decreased record sales
3. The size of BMG
Opportunities
본문내용
Strengths:
1. BMG merged with AOL (American Online) which has the largest internet service provider in the industry. The CDs of certain BMG artists included the software of AOL, the online provider. Customers would be directed to BMG’s web sites by using AOL.
2. BMG was the largest music club in the world, and arguably the leader of the five major labels. The other four companies are Universal Music Group, Warner Music Group, Sony Music Group and EMI. Universal is the largest of the companies and emerged Universal Studios. However they had been difficult. Warner is the third largest company behind BMG and was slow to adopt digital downloading. Sony is the fourth largest company and they use similar methods as Warner except Sony is better with adopting new technology. EMI is the smallest of the five companies and current lineup of artists was arguably weaker than that of its rivals
3. BMG handles all manufacturing, marketing, distribution and publishing of their music which allows them to control all these processes and make sure the music goes out to the consumer.
4. BMG was one of the first to enter the Internet file sharing market by creating a series of websites focused on different genres of music they set up a series of websites dedicated to specific genres of music. These sites linked fans to the artist’s websites, where they could download or purchase CD’s: Beeps.com for hip-hop and rhythm and blues, Bughuice.com for alternative, Twangthis.com for country and so on.
참고 자료
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