[사례연구] American Greetings
- 최초 등록일
- 2008.03.05
- 최종 저작일
- 2007.03
- 19페이지/ MS 파워포인트
- 가격 2,500원
소개글
American Greetings - 사례 연구 자료 입니다.
표로 정리가 잘되어 있습니다.
목차
American Greetings company
Situation Analysis
5 Forces Model _Card manufacturing Industry
SWOT Analysis
Objectives
Strategic 4P - Product
Strategic 4P – promotion & Place
Segmentation & Targeting
Positioning
Corporate Strategy
AG’s CSFs
American Greetings Faces New Challenges in 1990
American Greetings Faces New Challenges in 1990
본문내용
*Segmentation & Targeting
Marketing program 재수립: 제품차별화 가치 제공
*Creating New Theme
stimulating awareness of occasion
Ex> grouped various products: card, giftwrap etc.
Demographic factor: working woman, aged people
Social factor: Pet lover, couples
Technological factor: Internet, cell phone etc.
Cultural factor: Health, environment, animal, children etc.
Pursuing interest: convenient, alternative, everyday
Behavior characteristic: convenient, swift, flexible, active
Psychology characteristic: 가족애에 대한 향수, 다차원의 friendships, oneness, social tie etc.
참고 자료
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