Ford and Dell

소개글

Operation Management 강의 수강때 제출했던 Ford&Dell 모델 분석에 관한 케이스
스타디 내용입니다. (영문 4P)
자동차 Industry와 컴퓨터 Industry의 차이를 제시하고 Direct Model, ILVS, OTD system
적용여부를 분석하였습니다.

목차

1. Dell Model
2. Traditional Ford Model
3. Ford 2000 Model
4. Conclusion

본문내용

The Dell business model was created with the intent of a single mission – making the process of buying a computer better - and is famous for introducing into practice the first large-scale implementation of what is now known as the Direct Model. This direct model approach, which cut costs by eliminating middle dealer, and associated transaction costs. This model, which can be seen in Exhibit 1, went a step further than cost-cutting measures, and more value was realized when a more intimate relationship with the customer was established. With Dell’s model, time and costs plummeted. Gone were traditional concerns in areas such as logistics, as Dell’s focus went from the quantity of inventory (they have only 6 days of inventory) to the flow and speed of that inventory throughout the supply chain.
Besides the obvious cost-cutting benefits that Dell’s model provides, it also allows the organization to delivery and mass-customize their product to each client, providing a definite competitive advantage through superior service. They continue to push this model to be more efficient and effective, hoping to reach a state of virtual integration that will go beyond cutting out the “middle man” from the value chain, actually blurring the traditional boundaries and roles in the chain and taking performance to a new level.

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