[경영전략]하이네켄 시장조사 및 발전방향

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하이네켄 입사지원 시 제출되었던 자료입니다.
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목차

WHERE ARE WE ?
SURVEY METHODOLOGY
SURVEY SAMPLE LOCATION & PUB NAME
SURVEY RESULT

WHERE DO WE WANT TO GO ?
SURVEY ANALYSIS (SWOT)

HOW CAN WE GET THERE ?
HOW TO MAKE RANKING NUMBER 1 in Korea?

본문내용

SURVEY RESULT (2/3)
1. The Most Critical for them to have good business?
1) Staff Related : Staffs’ mindset, Kindness, Relationship between Staff and Customer, Service, Management of Staff
2) Place Related : Atmosphere, Comfortable
3) Product Related : Reasonable Price
4) Management Related : PR, Event

2. What they expect from Liquor companies to help them to improve their business?
Manager/ Owner
Provide Sales’ Promotional Product, Gift, Cash
Event
Staff
Private Gift to Staff not to Owner or Manager

참고 자료

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