롯데호텔 서울 및 관광활성화 마케팅 방안

목차

1. 기획 배경
2. 타겟 설정
3. 환경 분석
4. 디지털마케팅방안 및 기대효과

본문내용

* 기획 배경
디깅모멘텀이란?
채굴 (Digging) + 추세 (Momentum)

한 분야에 몰입하여 파고드는 사람들이  단순한 취미와 관심을 넘어서 콘텐츠를 생산하고 소비하는 트렌드 

팬더스트리 시장 확산
팬덤 기반의 비즈니스 산업
FAN + INDUSTRY
K-POP의 인기가 전세계로 확산되며 연예인에 대한 소비자층의 관심 증대
증가하는 팬덤 경제 시장 규모와 덕질 소비 문화

참고 자료

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