[관광] Why Do People Take Vacations

목차

Importance of Motivation
**Travel as a Need and Want Satisfier
**Model of Buyer Behavior
**Needs, Wants, and Motives
**Maslow’s Hierarchy of Needs
**Consistency vs. Complexity:Dimensions of Novelty

본문내용

Chapter 2*Why Do People Take Vacations?
Chapter Objectives
1. Realize that the key to understanding why people travel is to view travel as a satisfier of needs and wants.
2. Explain, and give appropriate examples of, the role of travel marketers in motivating people to take vacations.
3. Suggest strategies to combat people’s given reasons for not taking vacations.
4. Describe how past vacation experiences influence future vacation decisions.

Importance of Motivation

We have to understand the reasons why people travel.
Reasons that people give can be insufficient because:
Visitors may be unaware of the true reasons behind their travel.
Visitors may not wish to divulge the true reasons or motivations behind their trips.

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