마켓컬리 브랜드분석/마케팅전략

소개글

"마켓컬리 마케팅전략 피피티"에 대한 내용입니다.

마케팅전략 전공과목에서 A+ 받은 리포트입니다.

목차

1. 마켓컬리 현황 및 연혁

2. 마켓컬리 4가지 마케팅전략 프레임 워크
1)SWOT 분석
2)경쟁우위 원천과 value proposition
3)STP 전략
4)선발기업으로서의 마케팅전략

3. 전략적 제언

본문내용

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참고 자료

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