IKEA 이케아 ppt, 마케팅
- 최초 등록일
- 2021.06.19
- 최종 저작일
- 2020.12
- 14페이지/ MS 파워포인트
- 가격 2,500원
소개글
"IKEA 이케아 ppt, 마케팅"에 대한 내용입니다.
목차
1. Introduction to IKEA
2. IKEA's supply chain model
3. The deficiencies of IKEA's supply chain management
4. IKEA supply chain management improvement suggestions
5. conclusion
본문내용
- In 1943, ingwa Kamprad, then 17, founded IKEA in Sweden.
- IKEA is currently controlled by the Kamprad family.
- Home furnishing in February 2010, IKEA has 313 large stores in 37 countries and regions, most of which are located in Europe, the rest in the US, Canada, Asia and Australia, and 11 of them are in Chinese mainland, respectively in Beijing, Tianjin, Shanghai, Guangzhou Shenyang, Chengdu, Shenzhen, Nanjing, Dalian and Wuxi.
참고 자료
Dong Peng, Li Qi, Zhang Xinzhong, et al.(2014)Research on inventory optimization of manufacturing enterprises from the perspective of supply chain management -- Taking the inventory management optimization of AIP company as an example. Globalization,000 (009): 103-113.
Cheng qiongwen, Zhou Lu, Yu shengran.(2017)Research on green supply chain management and practical performance -- Taking electrolytic aluminum enterprises as an example. China soft science, (10).