Nike's promotional mix strategy analysis
- 최초 등록일
- 2021.03.24
- 최종 저작일
- 2021.03
- 3페이지/ MS 워드
- 가격 1,500원
소개글
"Nike's promotional mix(advertising, sales promotion, personal selling, public relations, digital marketing) strategy analysis"에 대한 내용입니다. 미국의 한 대학에서 숙제로 활용했고 만점을 받았습니다.
목차
1. introduction
2. Nike's advertising
3. Nike's sales promotion
4. Nike's personal selling
5. Nike's public relations
6. Nike's direct and digital marketing
본문내용
Nike uses its promotional mix to communicate with target customers in the global sports footwear, apparel and equipment industries. Taking into account the dynamics of the target market, the company uses marketing communications to promote its business and products. The company is a good example that uses various communication methods in promotional activities. Nike's marketing promotion mix is effective because it strikes a balance between attracting new customers and retaining existing customers. In addition to increasing sales, an effective promotion combination also has other advantages.
참고 자료
https://www.cnbc.com/2020/03/27/how-firms-should-market-themselves-during-the-coronavirus-crisis.html
https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/nike-levels-up-digital-game-in-wake-of-coronavirus-hit-59265634
https://notesmatic.com/2020/03/promotion-mix/
http://panmore.com/nike-marketing-communications-mix