Lyft 경영 전략 시뮬레이션_Columbia Univ_Strategic Simulations for Lyft
- 최초 등록일
- 2020.12.26
- 최종 저작일
- 2019.04
- 10페이지/ MS 파워포인트
- 가격 2,000원
소개글
"Lyft 경영 전략 시뮬레이션_Columbia Univ_Strategic Simulations for Lyft"에 대한 내용입니다.
목차
1. Summary of Lyft’s Strategy before the Simulations
2. Quarter One Strategy
3. Quarter Two Strategy
4. Quarter Three Strategy
5. Quarter Four Strategy
6. Quarter Five Strategy
7. Quarter Six Strategy
8. Evaluation of the Strategies in the Simulations
9. Final Strategy
10. Takeaways from the simulation exercise
본문내용
• Long-term driven business goals: Developing self-driving ride-sharing system, increasing market share to 50% by 2020
• Branding: A. Social awareness (Standing against Trump’s immigration policy & DACA) B. Supporting community in needs (Blue Cross Blue Shield, American Civil Liberties Union, RoundUp & Donate program)
• International Market Expansion: First expansion in Canada, with further expansion in Asia
• Looking for optimized opportunity to invest in: $1 billion reserve
참고 자료
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