B&D 케이스 분석 (하버드 비즈니스 스쿨 1~4번 문제)
- 최초 등록일
- 2020.08.18
- 최종 저작일
- 2020.05
- 5페이지/ MS 파워포인트
- 가격 2,500원
소개글
하버드 비즈니스 스쿨의 유명한 과제 블랙앤데커입니다.
A+ 받는데 지장없었습니다.
영어버전 입니다.
목차
1. What is the cause of B&D 9% share and Makita's 50% share?
2. Describe buyer behavior of tradesmen.
3. Analyze the competitive situation
4. Choose the action the action plan on page 10
본문내용
In 1990, B&D acquired the highest market share in the Professional-Industrial and Customer sector. Their share of home appliances sector was more than 50%. In addition, B&D's corporate brand recognition was nearly 50 percent in the general consumer sector.
- But this achievement of B&D has led professionals to perceive B&D as a brand of home-related items. Such perception has made professionals to regard B&D as a shameful brand to use in their own business.
- Besides, the power tool market has become a very fierce market, and B&D has failed to adapt quickly to the rapid growth of home center distribution networks such as Home Depot, resulting in a complete failure in the Professional-Tradesman market.
참고 자료
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