먹방앱 개발 전략 (영문)

목차

1.0 Executive Summary
2.0 Introduction

3.0 Current Market Situation
3.1 Market Analysis
3.2 Competitor Analysis
3.3 Consumer segmentation & targeting

4.0 SWOT Analysis
4.1 Strengths
4.2 Opportunities
4.3 Weaknesses
4.4 Threats

5.0 Objectives & Issues

6.0 Marketing Strategy
6.1 PRODUCT
6.2 PRICING
6.3 DISTRIBUTION
6.4 PROMOTION

7. Implementation

본문내용

1.0 Executive Summary
To capture the opportunity emerged with the trend of “Mukbang” streaming in Korea, our
company -­ AfreecaTV is planning to launch a new platform -­ Afreeca Feast with a special focus
on mukbang videos and streamings. The platform is characterized by “centralized” platform and
“differentiated” contents. The underlying culture factors for launching the new product was
presented in the Introduction part, followed by market analysis and SWOT analysis.
Subsequently, objectives and issues of the new product are clarified. Finally, marketing strategy
and implementation are discussed.

< 중 략 >

4.1 Strengths
Mukbang, as a content-­oriented show, the quality of videos should be a driving factor for
its popularity. Afreeca Feast’s clear strengths would be its ability to act as a centralised platform,
with highly differentiated content.
Afreeca Feast plays the role of first-­mover as a centralized platform for Mukbang videos
and streaming channels. Therefore, we have the advantage in offering a wide variety of
Mukbang shows to viewers. Our platform would feature a more organized structure than
currently offered video channels, in terms of Mukbang content, than dispersive individual
streamers. This model could be profitable to both our company and the BJs. On one hand, the
centralized channel serves as an attractive marketing platform for BJs and the company is in a
position to earn commission from them. Individual BJs are profitable already, but we offer being
able to reach a larger consumer base due to Afreeca TV’s reputation.

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