킨더 마케팅,킨터 초콜릿시장,킨더 성공전략,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
- 최초 등록일
- 2018.05.17
- 최종 저작일
- 2018.05
- 27페이지/
MS 파워포인트
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Company Introduction
2. Challenge
3. Analysis in Korean market
4. Analyzing questionnaire
5. Suggestion
본문내용
1. Company Introduction
Kinder Chocolate is a confectionary brand of
Italian multinational company Ferrero SpA
Its name ‘kinder’ means ‘children’ in German
1967 Kinder’s first launch
1991 Kinder Bueno
2001 Kinder Joy
2012 Kinder, in Korea
Kinder has 5 product categories comprised of
Eggs / Chilled / Tablets / Bakery products / Snacks
Ferrero’s market share in Korea is just under Lotte (whose main product is Ghana)
Chocolate import market has grown over 70 %
Korean chocolate market has grown from 350 billion won (2008) to 600 billion won(2014)
참고 자료
https://www.unglobalcompact.org/system/attachments/52001/original/Ferrero%20CSR%20ENG%20COP.pdf?1386179739
Ferrero Sustainability report 2012
http://www.ferrero.com/ Ferrero offical Homepage
http://www.ferrerocsr.com/index.php?lang=EN, Ferrero CSR page
http://lt.makechocolatefair.org/temos/cocoa-prices-and-income-farmers, 전세계 킨더 상황
http://www.thinkfood.co.kr/news/articleView.html?idxno=56891. 한국 시장 긍정적 – 농식품부