비비고-마케팅전략 분석및 제안
- 최초 등록일
- 2017.06.30
- 최종 저작일
- 2017.01
- 23페이지/
MS 워드
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Presentation of our study
2. Introduction : overview of the company
3. Bibigo strategy
4. New marketing strategy : Bibigo in France
5. Conclusion References / Appendices
본문내용
• Presentation of our study
Bibigo is a Korean food brand which sell processed food and Korean specialty in different types of restaurants in Asia, the US and UK. We decided to focus on Bibigo restaurants and we want to find a new strategy marketing to localize Bibigo restaurants in France. First, we choose Europe because Bibigo just sell its product in UK, so we want Bibigo to be more well known for the European population. Then, we choose to study France because we notice that there is not a lot of Korean restaurants in France instead of Chinese restaurants for example, French people are not aware of Korean food. So, Bibigo can really succeed in the French market, captures huge market shares and customers, indeed French people really enjoy novelty in terms of food.
So, in the first part, we will have an overview of Bibigo brand. Then we will study Bibigo current strategy to localize in different countries and expand its products.
참고 자료
http://english.bibigo.co.kr/
http://www.bibigo.com/index
https://www.bibigousa.com/
http://us.bibigo.com/index http://lesgrappes.leparisien.fr/plat-asiatique/,
http://www.maitresrestaurateurs.com/quelles-sont-les-habitudes-alimentaires-des-francais-le-midi/
http://www.lsa-conso.fr/les-comportements-alimentaires-des-francais-a-la-loupe
http://www.depurconsulting.com/les-tendances-de-la-restauration-2016/
http://www.usinenouvelle.com/article/la-culture-asiatique-s-enracine-en-france.
http://www.lsa-conso.fr/la-cuisine-asiatique-domineles-produits-exotiques 2014
http://www.lefigaro.fr/societes/2011/12/25/04015-20111225ARTFIG00101-europe-la-france-plus-grand-consommateur-de-sushis.php
http://www.20minutes.fr/economie/664934-20110205-economie-les-restaurants-sushis-presque-aussi-nombreux-fast-food
https://www.lesechosdelafranchise.com/franchises-hotellerie-restauration/la-
restauration-en-france-les-chiffres-du-secteur-