코카콜라 경영전략 케이스 스터디

목차

1. The history, development, and growth of the company over time
2. A SWOT analysis
3. Environment change and industry analysis
4. The kind of corporate-level strategy that the company is pursuing
5. Corporate changes and how these changes affected financial performance
6. The nature of the company’s business-level strategy
7. The company’s structure and control systems and how they match its strategy
8. Recommendations

본문내용

1. The history, development, and growth of the company over time
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler’s leadership, distribution of Coca Cola expanded to soda fountains beyond Atlanta.

참고 자료

없음