Managing the dynamic organisation (organisational change, 11street, change model, 기업변화)

소개글

영국 대학 리포트 (영문)
기업변화 (radical change)에 대하여 이론과 모델을 이용한 분석.
주 말레이시아 11번가의 기업 변화 필요성, 방법 등.

목차

1. Introduction
2. Need for change
3. Diagnosis
4. Planning and preparation
5. Implementing change
6. Sustaining change
7. Conclusion
8. Reference

본문내용

Need For Change
Change is unavoidable component for organisation’s life due to the pace of development of global, economic, and technology (Cummings and Worley, 2005). It is a critical and challenging task for managers to find efficient ways to implement change without triggering resistance of the change (Wilson, n.d.). One of the most challenging part of the change is identifying the need for organisational change and leading the organisation through that change (Cameron, Kim and Robert, 1999). Every large-scaled organisations encounter the necessity for essential change and is for slide in profitability to reduce the threats of competitors (Isern and Pung, 2015). Whenever managers doesn’t give enough attention to environment broadly, they tend to fail in recognizing the need for change and it can be hindered by commitment to strong ideology, culture and unfamiliar way of doing things (Griffith, 2001).

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