Fast Fashion and the Right Way to Sustainability

소개글

패스트 패션이 어째서 지속 가능한 패션과 결합할 수 없는지, 지금 지속 가능한 경영을 실천하고 있다고 주장하는 기업들이 실제로 그런 경영을 실천하고 있는지 검토하였습니다.

목차

1. Introduction

2. Fast fashion: How does it work?

3. Measuring sustainability progress

4. Can fast fashion ever be sustainable?
1) Cutting costs in manufacturing: what happens outside the office
2) Unsustainable selling

5. H&M: Greenwashing or a step in the right direction?

6. Conclusion

7. References

본문내용

The reason why unsustainable fiber production, water-intensive chemical processing, transportation of material by ship, and unethical garment construction are grouped together under the same section is because those processes are not directly overlooked or controlled by retailers, making it hard for customers to trace the full environmental and social footprint/impact of the product and easy for brands to dodge responsibility of the impact. Thus, customers should always question the cheap price of fast fashion garments because the full story cannot be delivered through the price tag.

<중 략>

Fast fashion retailers employ various strategies to sell more clothes rather than sell good clothes; they design individual fast fashion garments to be easily disposable and constantly update the inventory to encourage customers to buy more than they need, which makes fast fashion inherently unsustainable because this endless cycle of consumerism leads to more and more waste.

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