코닝 MBA Global proeject

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MBA Global Marketing Project : Corning competitor analysis

목차

1. Executive Summary
2. Project Scope
3. Market Assessment - Trip to Brazlil
4. Business Model Analysis
5. Strategy Recommendation

본문내용

Objective
Determine feasibility of the Gorilla Glass and its application in the Brazilian Architecture market.
Conduct market entry feasibility Analysis for Gorilla Glass in Brazil.
Map technical barriers, risks, and decision making processes of potential customers.
Recommend best operational strategy for Gorilla Glass in South America
Develop an implementation Roadmap
 
Market Size Forecast
Identified market opportunity of approximately US$1.3 Billion
Goal to capture 3-4% market share within 3 years (approx. $50M in revenues by 2017)
Construction companies in Brazil represent the largest market size and opportunity for Gorilla Glass (US$31M by 2017).
 
Go-To-Market Strategy
Eliminate regional technical barriers by working closely to ABNT and Inmetro to allow GG to be sold in the Brazilian market
Perform all tests with local engineering center, Falcao Bauer to generate data for technical discussions
Kick-off Pilot Programs with key players in each architecture segment

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