파리바게트 Marketing Plan - 환경분석, SWOT분석, 마케팅 전략

목차

I. Executive summary
a. Synopsis
b. Major aspects of the marketing plan

II. Situation analysis
a. Analysis of Internal environment
b. Analysis of Customer environment
c. Analysis of Domestic external environment
d. Analysis of Foreign external environment

III. SWOT analysis
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
e. Analysis of the SWOT matrix
f. Developing competitive advantages
g. Developing a strategic focus

IV. Marketing goals and objectives
a. Marketing goals
b. Marketing objectives

V. Marketing strategy
a. Primary (and secondary) target market
b. Product strategy
c. Pricing strategy
d. Distribution/supply chain strategy
e. Integrated marketing communication (promotion) strategy

VI. Marketing implementation
a. Structural issues
b. Tactical marketing activities

VII. Evaluation and control
a. Formal controls
b. Informal controls
c. Implementation schedule and timeline
d. Marketing audits

본문내용

I. Executive Summary

a. Synopsis
Lately, lots of people tend to look for a simple breakfast. These social trends made industries jump into the bakery market and its market constantly grew recently. Paris Baguette is one of the brands that belong to Paris Croissant. Even though Paris Baguette started later than any of the other bakery brands, its popularity has become enormous, and therefore, became the top bakery brand in 10 years. The theme of Paris Baguette consists of Paris, the city of France, and the French bread, Baguette. This means that Paris Baguette aims for a traditional France bakery and thus appeals its high quality brand. Baguette is the most representative bread of France and imprinted in people all over the world. Thus Paris Baguette tries to supply with their intention to make with the highest quality. Also they use their logo, Eiffel Tower, so they can approach customers in a more friendly way. We would like to show what kinds of strategies of the bakery within the~~

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