테슬라 전기자동차 혁신 발표자료
- 최초 등록일
- 2014.03.28
- 최종 저작일
- 2013.11
- 23페이지/ MS 파워포인트
- 가격 2,000원
목차
1. What are the key issues of Tesla?
2. What is Innovation?
3. Vehicle + IT tech = ?
4. The Source of Innovation
5. What is Important Technology?
6. Electric vehicle market Now
7. The Source of Innovation
8. Elon Musk (1971)
9. Tesla Factory
10. Suppliers
11. Lead Users from Motor Sports
12. Government
13. Conclusion
14. The Future of Tesla
15. Reference
본문내용
Firstly, let me introduce the company, Tesla Motors is an American company that designs, manufactures and sells electric vehicles and electric powertrain components. Now, the Tesla Motors is a global enterprise that sell zero-emission electric vehicles in serial production.
Recent hot issue of tesla. From last year the tesla attracted public attention, now the company is called the innovative apple company in the electric vehicle market. Here, we are going to analyze the tesla about how they become innovative.
There are many detailed and even minor things which can attract consumers. Here, you can see only big things. Firstly, the distinguished electric vehicle design and loaded high technology system. Secondly, the CEO, Elon musk who receive attention recently with Tesla. Thirdly, key technologies for electric vehicles like supercharger system. Finally, direct connection with consumers through the tesla store.
Then, how these issues are related to tesla innovation.
<중 략>
Third, about suppliers, because making cars needs many components and parts, there are many supplier companies with tesla. They inform over 2000 purchased parts which we source globally from over 200 suppliers.
참고 자료
http://www.teslamotors.com/models/design
Journal of Strategic Marketing Vol. 20, No. 4, July 2012, 289–312
Tesla: Supercharging the future, Akash G. Nandi, New York University
전기차 시장의 테슬라 돌풍 하이테크 마케팅이란 이런 것, LG Business Insight 2013 6 26