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목차

1. The History of COCA-COLA
2. The Coca-Cola Company In JAPAN
3. Dynamic of Japanese Marketplace
4. Japanese Beverage Industry
5. COCA-COLA Japan vs U.S
6. Net Sales of Coca Cola Co Japan
7. Coca-Cola JAPAN Company
8. Coca-Cola (Japan) Innovativeness
9. competition
10. Coca Cola Japan’s Difficulties in the 21st Century
11. Discussion Questions

본문내용

Important date of Coca Cola History
1886 => Dr. John Slyth Pemberton (a pharmacist in Atlanta) invited Coca Cola
1888 => Frank M Robinson, and friends created the Coca Cola company
1960 => Merged with Minute Maid
1982 =>Diet Coke was launched
Late 1990’s => The company faced a decline
2007 => Grew to include more than 400 brands manufactured and sold in 200 countries.

<중 략>

How have the United States and Japanese culture affected Coca-cola’s operation in each country?
Answer:
The Coca Cola Company has taken a very different approach to connecting with market in Japan (CCJ) and U.S (CC).
Based on market beverage industry in Japan, CCJ must more diverse in its product offerings than in the U.S. It is to keep up with new aggressive competitors and dynamic, highly volatile consumer taste.

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