Nexity 금융회사 전략 / 영문 PPT
- 최초 등록일
- 2014.02.04
- 최종 저작일
- 2012.06
- 40페이지/
MS 파워포인트
- 가격 4,900원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Online Banking Industry
2. SWOT Analysis
3. Competitors
4. Recommendations
본문내용
What is Online Banking?
•Opportunity:
• advent of the internet + the popularity of personal computers
•Types:
–-brick-to-mortar banks
– (traditional or branch banks)
–-virtual banks
– (internet-only or pure-play internet banks)
•Industry (In U.S.):
–According to the Pew Research Center,
–-38 million Americans(2003)
–-67 million Americans(2007)
–-only 2% of the total U.S. banking market share
How is online banking industry changing?
•Introduction of new technological channels
• -ATMs (1969)
• -Debit Cards (1980s)
• -Call centers & Tele-Banking (1999)
• -Internet
Wells Fargo offer Internet banking as the first in 1990
increase:
103units(1997), 368(1998), 1,130(1999), over 50% of banks (2003)
• The first virtual bank, Security First Network Bank opened in 1995 decrease:
35units(1997)→20(2003)
<이하생략>
참고 자료
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