해외영업(근무)시 국제 경영자(인터네셔널 매니저)의 태도와 자세에 관한 레포트입니다.(영어)
- 최초 등록일
- 2014.01.24
- 최종 저작일
- 2013.11
- 16페이지/ 어도비 PDF
- 가격 2,000원
목차
I. Introduction: Globalization and Culture
II. Should We Blend In?
1. Advantages: Localisation
2. Obstacle: Case Study (1)
3. Strategies: How to blend in with smoothly?
III. Should We Differentiate Ourselves?
1. Advantages: Diversity
2. Obstacle: Case Study (2)
3. Strategies: How to differentiate ourselves efficiently?
IV. Solution: Mixture of Two Strategies
1. Glocalisation
2. The 4 Cultural Dimensions
V. Conclusion: To the Wiser International Management
Ⅵ. Bibliography - Webography
본문내용
Before jump into our subject, in the introduction, we will look though the growing importance of the globalization and the understanding of culture. Today globalization must not be only defined by commerce with goods and services it is also a mixture of many different peoples with different cultures. Based on their understanding of the globalization and the culture, international managers also have to decide every each moment their behaviors and their general attitudes as well at the local operation. On the chapter 1, we’ll examine closely about the advantages when we blend in with a local environment in both individual scale(Prevent mental disorder, Strong local relationship, More local info & Linguistic advantage, High convenience of Family and High feeling of achievement) and organizational scale(Relaxation, Diversity and High productivity). Then we will see one case which can possibly happen in reality to figure out some obstacles and the strategies which will help you to blend in smoothly: with basic 3 steps- Motivation, Linguistic ability, Interpersonal skill, and also additional 3 steps to go further- Patience, Cultural empathy and Sense of humor.
참고 자료
Les Bienveillants, (2006), Jonathan Littell!
The Humor Code: In Swarch Of What Makes Things Funny,(2011), Peter McGraw, Joel Warner!
Lsteral Things , (1970), Edward De Bono!
Glocalization of Business Activitiws: A "Glocal Strategy" Approach, (2001), Goran Svensson / School of Management and Economics, Växjö University and School of Economics and Comercial Law, Göteborg University, Sweden!
http://www.ehow.com/info_8357494_homogeneous-vsheterogeneous-teams.html!
http://smallbusiness.chron.com/advantages-disadvantagesdiversity-workplace-3041.html!
http://www.thenextwomen.com/2012/05/02/internationalmanagement-skills-importance-understanding-culturaldifferences