인천국제공항의 마케팅분석(영문)

목차

Ⅰ. Introduction
1. Need of study
2. Objective of study
3. Introduce Incheon International Airport

Ⅱ. Incheon International Airport Analysis
1. Market Analysis (World, Asia, Domestic)
2. Competitive Analysis
3. Customer Analysis
4. SWOT Analysis
5. 4Ps Analysis

Ⅲ. Conclusion
1. Current Strategy
2. Strategy Suggestion
3. Evaluation & Conclusion
4. Overview

본문내용

Incheon International airport has rapidly growing for 12 years as the public enterprise and ranked 1st of ASQ(Airport Service Quality) for 8 times. This is the harmonized result of government and public's effort and Incheon airport has become the national brand. It is important to improve our national brand image. It needs to do well past 20 years and have to prepare next 20 years. And also Incheon airport which is already be the role model of the other public enterprises have to try to become innovative and profitable company.

1. Objective of study

Even though Incheon international airport has done their job very well, they have to plan the next 20 years that can make next-generation growth power because business environment is more and more competitively changing especially in Asia and there are appearance LLC market and it will be the most powerful market all around the world. With the growth of air industry, a lot of airports try to become the hub airport in order to make efficiency and profits.

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