할리스커피의 마케팅 분석(영문)

목차

1. Impressive past of HOLLYS COFFEE
2. Development of Cafe Market in Korea
3. Situation of HOLLYS COFFEE
4. Situation Analysis of HOLLYS COFFEE
5. SWOT of HOLLYS COFFEE
6. Our Strategy of HOLLYS COFFEE
7. 4P about HOLLYS COFFEE

본문내용

HOLLYS COFFE is first domestic espresso brand that was founded in 1998.
Surprisingly, HOLLYS COFFEE had more stores than Coffee Bean in 2008.
And it was one of the top3 coffee franchise stores with Coffee Bean & Starbucks.

<중 략>

Agency) and KCFC(Kaist Center for fair trade and consumer protection)

HOLLYS COFFEE has similar status with other companies on coffee flavor and service. However, there was a big gap in store interior and facilities.
Therefore, we prepared the strategy which combines store interior change and promotion
Our Strategy of HOLLYS COFFEE

Promotion through contest about new interior concept
Promote through contest by providing the fact that
“ We are actually the first domestic espresso brand founded in 1998.”
Example of Promtion Copy

참고 자료

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