IKEA Global Business

소개글

IKEA, Global Business

목차

1. Global Business
2. SWAT Analysis
3. Compettitive Advantage
4. IKEA Business and Ownership Structure

본문내용

The IKEA vision “to create a better everyday life for the many people,” strives to place the company’s products in consumer households around the globe, at affordable prices. Founded in Sweden by Ingvar Kamprad in 1943, the company has expanded to 40 countries with almost 340 stores. The brand holds many factors consistent in its global stores through its standardization efforts.

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Supply chain management is a successful tool that IKEA has been able to utilize in the past and continues to do so today. It was one of the four core strategic initiatives Ian Worling originally put into place. It is an important aspect when put into perspective with the current global business environment.

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Overall, it is definitely important to have the centralized corporate culture across the board which will be driven by Sweden but products and marketing strategies will be decentralized.
Learning from some of the mistakes from their previous initial market entries the company has realized that “one design fits all” does not always work from a product/marketing standpoint.

참고 자료

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