Illycaffe and Gruppo Illy(A):Expanding beyond gourmet coffee
- 최초 등록일
- 2012.11.20
- 최종 저작일
- 2012.10
- 3페이지/
MS 워드
- 가격 9,000원
소개글
에 대한 케이스 연구입니다.
케이스에 대해 주어진 질문에 답변하였습니다.
경영전략 과제로 작성된 것입니다.
목차
a.Evaluate Illy’s “expanding-beyond-coffee” diversification decision. Was this a right decision? Why or why not?
b.Are there other possible strategic options for Illy other than the diversification decisions?
본문내용
Illycaffe and Gruppo Illy(A):Expanding beyond gourmet coffee(Stanford SM-188A)
Evaluate Illy’s “expanding-beyond-coffee” diversification decision. Was this a right decision? Why or why not?
Illy caffe brands produced and sold the highest quality espresso coffee `one brand, one blend` as a strategy only use blending of the original pure Arabica beans all over the world. Illy caffe are being sold in more than 140 countries worldwide and 50,5000 from the restaurant and bar, and it is a perfect caffe with beans produced in South America and Central America, India and Africa. Illy brand was originally created keeping in mind the hotels, restaurants, cafes. It`s used in the home or office depending on your preference such as tin or pod, capsule. They has been lead the luxurious and elegant coffee
<중 략>
indeed the purpose of the businesses that offer the perfect coffee to customers can be made? If Illy caffe are driving innovation and traditional taste and quality of coffee culture present products at various price, the image adhered for a long time will crumble, and the company will not only use the best raw materials is also expected huge loss.
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