아디다스,스포츠마케팅,마케팅전략,아디다스전략

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아디다스,스포츠마케팅,마케팅전략,아디다스전략

목차

1. About adidas & reason of choice
2. 4P analysis
3. SWOT analysis
4. STP strategy
5. Compare to competitors
6. Global marketing & marketing in korea

본문내용

1. About adidas & reason of choice
In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion. It means that adidas has enough potential growth to overtake `nike`. and `adidas` is familiar to korean. so we choose `adidas` our subject.

Adidas’s global brand strategy.
-Driving the long-term development of adidas and Reebok.
-Focus on the consumer(fit for life, You are what you know and what you do, Celebrating individuality, Together is better, Back to basics).
-Brand architecture and differentiation.
-Leadership in product innovation to excite and inspire the consumer.
-Marketing and communication leadership.
-Activation and validation via a relevant set of promotion partnerships.
-Extending brand reach and appeal through strategic partnerships.

참고 자료

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