글로벌마케팅전략 영작레포트
- 최초 등록일
- 2012.09.03
- 최종 저작일
- 2012.09
- 2페이지/ 한컴오피스
- 가격 1,500원
소개글
글로벌마케팅전략 영작레포트.hwp
목차
1. How to choose the target county to enter.
2. How to choose the product to introduce in the target foreign country
3. Local adaption (localization) strategy
4. Global product standardization strategy
5. Market penetration pricing strategy
6. Market-skimming pricing strategy.
7. Distribution channel(e.g. distributor) functions.
8. Pull strategy vs. Push strategy in sales promotion.
본문내용
. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
. How to choose the product to introduce in the target foreign country
It depends on Attractiveness and Competitive position analysis,
A country that have high Attractiveness as well as high Competitive position Analysis is called by Good market, we can introduce computer which is very competitive and suitable for attractive market to Good market
<중 략>
. Market-skimming pricing strategy.
It`s one of generic pricing strategies.
it uses high intial prices first entering, then reduce the price later to attract new buyers.
as priority, product`s quality and image must support its higher price and enough, and competitor should not be able to enter the market easily and undercut the high price.
for example, Johnson & Johnson used it before arrival of rival company(P&G)
참고 자료
글로벌 마케팅
이신모, 전외술, 홍성태 저 두양사 2011.03.15
글로벌 마케팅
박주홍 저 박영사 2010.06.30