하나투어,하나투어마케팅,하나투어전략,하나투어분석,하나투어영문판,영문마케팅,여행사영문,여행업,여행사마케팅
- 최초 등록일
- 2012.08.27
- 최종 저작일
- 2012.08
- 35페이지/ MS 파워포인트
- 가격 3,000원
소개글
하나투어,하나투어마케팅,하나투어전략,하나투어분석,하나투어영문판,영문마케팅,여행사영문,여행업,여행사마케팅
목차
1. Introduction of Travel Industry
2. Introduction of Hana Tour
3. Analysis of SWOT
4. Analysis of Five Force Model
5. 2 x 2 Matrix
6. Our Strategy
본문내용
History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry
Prospect of Travel Industry
Increasing of direct dealing
between buyers and suppliers (e.g. Hotel & Airline)
Diversification of airline tickets’ sales approaches
Entry of diverse markets
Entry of foreign country agency
Diversification of travel Products
New type of travel
Prospect of Korean tourism markets
Rapid growth of internet marketing
Expansion of several travel markets
Rapid growth of female market and silver market
Increasing of special offer products
Changing of customers’ need
<중 략>
Five Force Models
New entrants
Low
Initial amount of capital requirement is low
Hana Tour’s High brand power
Good distribution structure
Rivalry
Moderate to high
High market dominance
Hot rivalry on high rank agencies
참고 자료
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