웰빙마케팅,웰빙커피,웰빙사례,웰빙커피마케팅(영문판)
- 최초 등록일
- 2012.08.13
- 최종 저작일
- 2012.08
- 19페이지/ MS 파워포인트
- 가격 3,000원
소개글
Being the Coffeeof Well-being TrendContentsIntroductionSecondary DataSample DesignQuestionnaireIntroductionNowadays,‘physically and mentally Healthy life‘→ Well-BeingEvery sector of society coffee market to try study the issueSecondary Data - BackgroundDefinition of Well-BeingA sense of happiness and joy, butpeace of mind and spiritrather than material richnessthat are important points to lifestyleFeature of Well-Being trendEmotional spending habitOnly about healthy keyword andfunctional No→ Utility with the emotional usefulnessex. Brand, design, image etcSecondary Data - BackgroundFeature of Well-Being trendRealistic consumption direction- Recession → Realistic and reasonable consumption- Two aspect of Nature and health as important according to the
목차
Introduction
Secondary Data
Sample Design
Questionnaire
본문내용
Nowadays,
‘physically and mentally Healthy life‘
→ Well-Being
Every sector of society coffee market to try study the issue
Definition of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend
Emotional spending habit
Only about healthy keyword and
technical & functional No
→ Utility with the emotional usefulness
ex. Brand, design, image etc
Feature of Well-Being trend
Realistic consumption direction
- Recession → Realistic and reasonable consumption
- Two aspect of Nature and health as important according to the
well-being trend
참고 자료
없음