[A+ 소비자행동론] 위기의 주부들 소비자행동 분석(영어 버전)

소개글

본 자료는 미드 `위기의 주부들`을 통한 소비자행동을 분석한 (영어 버전)자료입니다.
소비자행동론 수업에서 A+ 받은 고품질의 자료입니다.

주인공 개인의 특성, Social class, VALS, Household, MOA 측면에서 분석합니다.

목차

1. 가브리엘 잘살 때
(1) Social Class
(2) VALS
(3) Household
(4) MOA

2. 가브리엘 못살 때
(1) Social Class
(2) VALS
(3) Household
(4) MOA

3. 가브리엘 현재상황(시즌8)
(1) Social Class
(2) VALS
(3) Household
(4) MOA

4. 소비자행동 시사점

본문내용

Gabrielle Solis

1. Character Information
Straightforward & Full of Self-confidence
- Enjoy her life & people’s eyes that filled with envy
- Purchase to satisfy herself and fill her desires

Environment
Former very popular model
Meeting with husband who carries much money
Extravagant tastes and habits

<중 략>

Motivation Low-risk taking / Conspicuous Consumption & Waste / Hedonic
She doesn’t exert any efforts and gives a thing a shot
Main motivation of purchasing a car is showing off to her friends

<중 략>

Motivation & Ability Enduring involvement
Money ability have changed
Not changed her involvement of beauty and fashion

참고 자료

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