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소개글
기프트샵 창업을 주제로 한 영문사업계획서입니다.무료자료 이므로 편하게 이용하시기 바라며, 도움이 되었다면 구매평가 부탁드립니다.
목차
1. Executive Summary1.1 Objectives
1.2 Mission
1.3 Keys to Success
2. Company Summary
2.1 Company Ownership
2.2 Start-up Summary
3. Products and Services
3.1 PRODUCT DESCRIPTION
3.2 SERVICE DESCRIPTION
3.3 ADVERTISING LITERATURE
3.4 PRICING
3.5 FUTURE PLANS
4. Market Analysis Summary
4.1 Market Segmentation
4.2 Service Business Analysis
4.3 Competition and Buying Patterns
5. Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.3 Sales Strategy
5.4 Sales Forecast
6. Management Summary
7.1 Personnel Plan
7. Financial Plan
7.1 Start-up Funding
7.2 Break-even Analysis
7.3 Projected Profit and Loss
7.4 Projected Cash Flow
7.5 Projected Balance Sheet
본문내용
1. Executive SummaryTony Ahn and Sara Kim are the principals of BestGift House. BestGift House is a specialty gift boutique located in the enterprising warehouse district of west midtown in Los Angeles. We specialize in an assortment of high-quality merchandise ranging from customized business cards and greeting cards to personalized apparel and home accents. BestGift House caters to middle-to-upper class and affluent clientele. Our company image exemplifies what customers are seeking in home accents and gifts which is a "Modern & Urban Life Style" look and feel. What differentiates our company from other specialty retail shops are the printing services we offer, our "one-of-a-kind" product line and a number of exclusive, proprietary products we designed ourselves.
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6. Management Summary
Owners, Tony Ahn and Sara Kim will initially manage the day-to-day operations of the boutique. Sara Kim has five-years of retail and accounting experience that she has applied to the business. Both owners have also taken entrepreneurial classes through the local University SBDC (small business development center). Our experience and continuous education has aided our efforts in training sales associates and managing daily operations.
