스타벅스커피,기업분석,커피시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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소개글
Introducing StarbucksFive forces modelCoffee IndustrySWOT AnalysisMarketing StrategyTable of contentsTable of contentsCompany started in 1971 in Seattle, WashingtonProducts sold include: beverages - pastrieswhole coffee beans - coffee-related retail itemsIntroduction of StarbucksMore than25 years ago, Howard Schultz hit on the idea of bringing a European-style coffeehouse to the rest of the word.on of StarbucksThe Starbucks ExperienceStarbucks gives customers what it calls “ third place ”A place away from workIntroduction of StarbucksIntroduction of StarbucksOur mission : to inspire and nurture the human spirit one person, one cup and one neighborhood at a time.Our Coffee - It has always been, and will always be, about quality. Our Partners - We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers - When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers even if just for a few moments. Our Stores - It’s about enjoyment at the speed of life sometimes slow and savored, sometimes faster. Always full of humanity.
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Our mission : to inspire and nurture the human spirit one person, one cup and one neighborhood at a time.
Our Coffee - It has always been, and will always be, about quality.
Our Partners - We always treat each other with respect and dignity. And we hold each other to that standard.
Our Customers - When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments.
Our Stores - It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.
Our Neighborhood - We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day.
Our Shareholders - We are fully accountable to get each of these elements right so that Starbucks - and everyone it touches – can endure and thrive.
참고 자료
스타벅스의 SNS 마케팅 사례, CreBizMaster
스타벅스 100호점의 숨겨진 비밀 – 맹명관, 비전코리아
스타벅스, 이젠 커피말고 와인.맥주도 판다 – 아시아투데이, 2011, 10, 19
Starbucks Hot To Go – Kate Bonamici, Fortune.
삼성경제연구소 – Seri.org
외도 너무 큰 대가 Cover story , BUSINESS. 2004, 04, 12
스타벅스 위기의 원인은 무엇인가? – 휴넷, 2010. 03. 04
주요커피업계 매출, 점포현황 – 통계청, 식품저널, 식품 유통연감, 2006
국제커피기구(ICO) 주요자료, 기사
월간 커피, 월간 식품세계