case study - COSTA coffee
- 최초 등록일
- 2012.06.05
- 최종 저작일
- 2012.05
- 15페이지/ MS 파워포인트
- 가격 5,000원
소개글
영국의 커피체인 1위 브렌드 COSTA coffee 프레젠테이션 입니다.
첨부자료 외에 costa 관련자료 필요하시면 메일보내드릴께요.
maxbansuk@naver.com
목차
없음
본문내용
Porters / Ansoff Strategy
Differentiation
Coffee nation Costa Express
1000 self service coffee machines for £60 m
Target 3,000 units across UK next 5years
High-volume, Low-margin sales : differentiating themselves based on speed
Market Penetration
Convenience and Speed ( Drive through )
low-risk form – market penetration hybrid strategy
Existing strategy - Market Penetration
Suability
Competitive advantage - economies of scale, attracting potential new market.
Core competencies -resource, high quality generates financial turnover, rectify lack of skills, add value to HR by training staff.
Acceptability
Building on a good return on capital
Attractiveness capital rise from 36.7% to 42.2% (Whitbread,2010)
Feasibility
Culture is fast
Excellent reputation for delivering fine quality. (cateresearch,2011
참고 자료
없음