TEA,차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,
- 최초 등록일
- 2012.05.01
- 최종 저작일
- 2012.04
- 59페이지/
MS 파워포인트
- 가격 3,000원
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소개글
NTRODUCTION茶PART I. Explain the TEA FOR YOUi) TrendPART I. A. Busy life B. Look for better lifeii) SloganPART I. MP3PART II. MarketingMarketing Strategy of TEA FOR YOUii) SloganPART I. *Address:85 Pike StSeattle, Washington 98101, US.Location Advantages.- Convenience to import Koreantea.One of tourist attractions in Seattle.Seattle based Starburks and Costco.[Marketing Strategy of TEA FOR YOU]1. Customer Segmentation 2. Main customer group Shoppers who visit Pike Place Market.Who need a place to get some rest and have a chat with friends after shopping. Who Have a lot of interests in Health. 3.Promotion StrategySelling Korean tea beverages in Costco.- Make Korean tea beverages with our brand and sell them in Costco.- The beverages will be several main teas.
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본문내용
[Marketing Strategy of TEA FOR YOU]
1. Customer Segmentation 2. Main customer group
Shoppers
who visit Pike Place Market.
Who need a place to get some rest and have a chat with friends after shopping.
Who Have a lot of interests in Health.
3.Promotion Strategy
Selling Korean tea beverages in Costco.
- Make Korean tea beverages with our brand and sell them in Costco.
- The beverages will be several main teas.
(Omija-cha, Kukhwa-cha and Ginseng Tea)
B. Holding a Korean tea tasting event around the P.P market.
For 7 days from 12 p.m. to 5 p.m. until we lunch our cafe.
- Giving tea-bag samples and the paper written a launching date, hour of operation and advantage of Korean tea with our take-out cups to people.
참고 자료
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