HTC,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.04.25
- 최종 저작일
- 2012.04
- 20페이지/ MS 파워포인트
- 가격 3,000원
소개글
DisclaimerThis presentation and release contains “forward-looking statements” which may include our future results of operations, financial condition or business prospects, are based on our own information and from other sources. Our actual results of operations, financial condition or business prospects may differ from those expressed or implied in these forward looking statements for a variety ofreasons, including risks of market condition, supply chain, market demand, and our ability to maintain a high quality products delivery. The forward-looking statements in this release reflect the current belief of HTC as of the date of this release and HTC undertakes no obligation to update these forward-looking statements for events or circumstances that occur subsequent to such date.
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Began the first Smart phone innovation in early 2000.
Built operator business model since 2002.
Established unique partnerships with leading mobile brands, including Microsoft, Google, Qualcomm, and major operators in the world.
Key Milestone On Brand Building
9
Decided to go HTC own brand since 2006.
Change product strategy from hardware innovation to hardware, software and experience holistic innovation.
The first successful brand product launched ? HTC Touch in 2007.
Launched the most compelling Windows Mobile product ? Touch Diamond in 2008.
Enabled first Android platform in 2008.
Key Milestone On Brand Building
10
1H 2009 HTC Key Products
11
Global Presences Cover Over 70 Countries Worldwide
Americas
Seattle
Chicago
Miami
Sao Paulo
참고 자료
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