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Factors that effect hotel preferenceⅡ. Main Hotel-Haeundae Grand Hotel 1. Hotel IntroductionThe Haeundae Grand Hotel emerged on May 30th, 1996 on Haeundae Beach, one of the eight most scenic sites in the country. The brand new deluxe lodging facility combines sports facilities for a leisure hotel complex. The hotel has not only 320 spacious guest rooms and banquet halls but also state-of-the-art facilities for leisure activities, which are all attuned for the new concept of simultaneously satisfying the combined purposes of business, leisure and sports. As the largest integrated leisure hotel in the area with a floor space of 102,138㎡, it features large-scale swimming pools occupying two floors including one pool as long as 50 meters with seven lanes which can accommodate 1,000 persons, a 28-lane bowling hall, a theater within the hotel offering up-to-date audio and visual effects, a golf driving range. The hotel also has a hot spring bath loaded with natural minerals, equipped with special sauna docks for health buffs and other facilities.

목차

Ⅰ. Hotel Preference(Recognition) Analysis


Ⅱ. Main Hotel-Haeundae Grand Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room & Room rate
5. Hotel amenity


Ⅲ. Competitors-Busan Westin Chosun Hotel & Busan Paradise Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room & Room rate
5. Hotel amenity


Ⅳ. SWOT Analysis(Haeundae Grand Hotel)


Ⅴ. Marketing Strategy Analysis
- Haeundae Grand Hotel
- Busan Westin Chosun Hotel
- Busan Paradise Hotel

Ⅵ. Suggestion
(New marketing strategy to improve the Haeundae Grand Hotel`s brand preference)

본문내용

Ⅱ. Main Hotel-Haeundae Grand Hotel

1. Hotel Introduction
The Haeundae Grand Hotel emerged on May 30th, 1996 on Haeundae Beach, one of the eight most scenic sites in the country. The brand new deluxe lodging facility combines sports facilities for a leisure hotel complex. The hotel has not only 320 spacious guest rooms and banquet halls but also state-of-the-art facilities for leisure activities, which are all attuned for the new concept of simultaneously satisfying the combined purposes of business, leisure and sports. As the largest integrated leisure hotel in the area with a floor space of 102,138㎡, it features large-scale swimming pools occupying two floors including one pool as long as 50 meters with seven lanes which can accommodate 1,000 persons, a 28-lane bowling hall, a theater within the hotel offering up-to-date audio and visual effects, a golf driving range. The hotel also has a hot spring bath loaded with natural minerals, equipped with special sauna docks for health buffs and other facilities.

2. Hotel Management Idea
"Brand image formulation(easily approach for the public) & dividing management"
The aim of the grand hotel is the brand image formation. Busan area, it is only and uses the point which is First grade and the atmosphere the general customers will be able to approach easily it forms.
Continuous Renovation and the service spirit which the staffs which equip the know-how above 10 is thorough will be born again at the special grade hotel which leads the hereafter Busan area with character in about facility. And the rationalization of management it will lead and it will raise with compound interest improvement of the staffs together will equip social reduction and it is a plan which the management dividing will aim a profitability and the image which is a hotel which it does with the community together.

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