하나투어,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

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▷Established by Rene Townsend and her husband ▷ Premier travel company▷ Located in a southern city▷ The largest travel agency in townCity Location1. Combination of a good industrial base- Banking finance, insurance, pharmaceuticals, and electronics2. Good public administration 3. High civic pride4. The largest part of the minority population- Mexican AmericansTarget Level → Middle class in the townRecheckall fares to ensure Regular newsletter Special training program Emergency 800 number Corporate-ratehotel program Free flight insuranceComputer-generated capability Special Program▷ Established in 1995▷ Korea’s biggest tourism company

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4. Special corporate relation programs

▷ Established in 1995
▷ Korea’s biggest tourism company
▷ Having over 10 million customers

▷ Having overseas branches
like in Thai, Hong Kong, LA, New York,
Hawaii, Australia, Canada, Italy,
France, Czech and France.
5. Hana Tour

Be a world`s best tourism company by 2020.
`impression and hope to customers`
1. Seek for the Changes and Innovation.
2. HR-focused business management.
3. Transparent business management.
6. Hana Tour’s Vision

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