Product Paper: California Avocado

소개글

켈리포니아의 아보카도 마켓에 대한 레포트 입니다
켈리포니아 아보카도 마켓에 대한 정의와 분석을 각종 자료와 그래프를 통해 분석해봤습니다

목차

Topic I – Market Description
Topic II – Market Channel
Topic III – Competitors
Topic IV – Supplier Analysis

본문내용

Topic I – Market Description
The avocado is a tree native to Central Mexico, classified in the flowering plant family Lauraceous along with cinnamon, camphor and bay laurel. The avocado is also called as ‘Aguacate’ which means alligator pear because its bumpy skin brings up the image of skin of crocodile. Although its scientific name Persea Americana is originated from an ancient Greek that stands for a tree with sweet taste, avocado actually has only 1% sugar contents and people do not really feel a taste of sweet. Instead it contains remarkably higher fat content, about 30%, than most other fruit. Since most of fat from avocado is unsaturated fat, moreover, avocado has a low cholesterol level which is good news for people who pay attention to healthy diet. It is widely known as ‘fruit of life’ along with pomegranate and is in the Guinness Book of Record for its abundant nutritious contents; 14 kinds of vitamins and 14 kinds of minerals. The avocado is used for beauty as well as medical purpose. People who have diabetes feel free to eat avocado because it has negligible sugar contents. Since avocado contains abundant vitamin E, it is very effective not only in preventing cancer and heart disease but also in anti-aging. Due to these affirmative features, avocado was selected as ‘Five encouraged food that must be included in daily diet’ by CNN in 2007.

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