컨벤션마케팅,마케팅전략,브랜드마케팅,포지셔닝,시장분석,마케팅,시장세분화
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- 2012.04.17
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- 2012.04
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MS 파워포인트
- 가격 5,000원
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소개글
Convention Marketing 컨벤션 시장 세분화, 목표시장과 포지셔닝Market Segmentation and TargetingPositioning StrategyThinking QuestionsMarket Segmentation and Targeting 1. The STP ProcessIt is necessary for a company to work out a market segmentation strategy, which is called STP(Segmenting-Targeting-Positioning)1. The STP ProcessMarket segmentation strategyMarket segmentation is a process to break down a diverse market into homogeneous groups.It means not only breaking down the market into small groups, but also targeting an empty or potential market.There are standard variables for market segmentation.2. Market SegmentationStandard variable of Segmentation2. Market SegmentationEffect of market segmentation Securing competitive advantageDiscovering marketing opportunities- Discovering niche market- Finding out potential customers` desireDeregulating price competition through differentiation2. Market SegmentationPriceDifferentiated market segmentation is important for a convention company.2. Market SegmentationStage of market segmentation
목차
Market Segmentation and Targeting
Positioning Strategy
Thinking Questions
본문내용
It is necessary for a company to work out a market segmentation strategy, which is called STP(Segmenting-Targeting-Positioning)
Market segmentation is a process to break down a diverse market into homogeneous groups.
It means not only breaking down the market intosmall groups, but also targeting an empty or potential market.
There are standard variables for market segmentation.
Effect of market segmentation
Securing competitive advantage
Discovering marketing opportunities
- Discovering niche market
- Finding out potential customers` desire
Deregulating price competition through differentiation
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