[탸니] HOLLYS COFFEE(할리스 커피 기업분석 - 영문PPT)

소개글

영문이지만 쉽게 해석할 수 있고, 무엇보다 발표PPT임에도 내용을 직관적이고 쉽게 알아볼 수 있습니다.
완성도가 상당히 높은 자료입니다.

할리스라는 기업을 조사하고 싶은 분들에게 강추입니다.^^*

목차

1. Choosed because : “World’s No. 2 trading goods - Coffee”
2. Introducing Coffee beans
3. What is the coffee shop?
4. Korean Coffee markets
5. Company informality

<Strategy for HOLLYS>
1. Business Goal & Strategies
2. Situation analysis
3. External Factor
4. STOW analysis
5. Internal analysis

본문내용

The size of Internal coffee market is approximately ₩3,200,000,000,000, and coffee beans market takes 35% of it
(₩1,120,000,000,000 – approximately)with sky rocketing annual growing rate.
We are going to find prognosis and supplements through comparing 2 major coffee manufacturing company – HOLLYS (Domestic brand) and STARBUCKS(Foreign brand)

The major coffee producing areas are divided into 3 regions :
Latin America, Africa&Arabia, Asia&Pacific. Each of them has their unique taste and flavor because of their different natural environment and climate.
Furthermore, consumption of coffee will be increased with the improvement of the living conditions and the level of consumption.
So that, coffee shop market is expected to be more expanded.

Coffee shop are establishments where people gather to enjoy a cup of
coffee. In most shops, tre is a wide range of options with type of coffee
drinks offered, starting with plain coffee and moving through a selection
of specialty coffee drinks that are often difficult to find at restaurants and
other locations. Many shops of this type also offer a limited selection of
food and other beverages, making them ideal for a quick snack or a light
meal.

참고 자료

없음