[항공,관광] Advertisement and Market communication- in airline industry
- 최초 등록일
- 2011.12.26
- 최종 저작일
- 2011.05
- 7페이지/ MS 워드
- 가격 1,500원
소개글
교환학생 갔을때 만들었던 Airline busines management 과목 발표 자료입니다.
가상의 항공사를 설정하여 기업의 상품과 광고 그리고 시장과의 커뮤니케이션에 대해 기획하고 분석해본 자료입니다. 교수님이 매우 흡족하셔했던 자료입니다. 물론 성적도 잘 받았구요^^
목차
Advertisement and Market Communications
1. First Class and Business Class
2. In-house Package Tours
3. Frequent Flyer Program
4. SEA Airlines Special Services
본문내용
Advertisement and Market Communications
1. First Class and Business Class
Short overview over the product of First and Business Class
First Class:
• More a private suite than a seat
• Wonderfully big bed with 81 inches long and comfortable width
• Seat has massage function and a side seat to receive guests
• On-demand entertainment system
• Exceptional food, drinks and service
• Big bathroom without any narrowness
Business Class:
• Flat bed with 81 inches long
• On-demand entertainment system
• Special F&B offer
Advertising an market communication for first and business class of SEA Airlines
The target group of this promotion activity is Americans travelling to Thailand, therefore the geographical area is America. More specific the first sub-target group can be described as high income Americans, as the Business and First Class product will not be affordable for others. The other sub-target group is business travelers from America to Thailand and/or Asia.
Our goal is to encourage Americans to come to Bangkok, as only around 705,000 Americans spent in 2005 their holidays in Thailand. This mainly has to happen by showing the potential customers the beauty of the destination and to stimulate customers need.
Another goal is to make customers of other airlines change to SEA Airlines.
The last goal is to increase the awareness of SEA Airlines in the American market.
The competition on the routes between America and Thailand is tough, however only very few airlines offer non-stop-flights, as the distance is pretty long. Flights between Los Angeles (LAX) and Bangkok (BKK) take about 17hours, flights between
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