캐논 기업 소개(영어)
- 최초 등록일
- 2011.12.06
- 최종 저작일
- 2011.11
- 29페이지/ MS 파워포인트
- 가격 3,500원
소개글
캐논회사에 대한 기업소개
시각자료를 많이 활용하였으며
기업역사, 제품, 마케팅전략, 스왓분석, 경쟁서분석에서 결론까지 도출
목차
History of Canon
Product Overview
Management Strategy
Marketing Strategy(+P’s)
-product, promotion, price, placement
Market Share
SWOT
-Strength, Weakness, Opportunity, Threats
Competition Analysis
Awards
Conclusion
본문내용
Canon`s corporate philosophy has been Kyosei - which we define as "all people, regardless of race, religion, or culture, harmoniously living and working together into the future."
<중략>
35mm cine lenses K-35 Series - awards of Science and Technology in Academy Film Festival
SLR cameras `T50` released, the Good Design Award in 1983
‘ invention of BJ printer device’ - Invention Award
Fujio Mitarai, 1st winner - ‘Award as executives that reform company ’
HDD head sensor of Ahnelba, the Japan Vacuum Industry Association President`s Award
Canon Award Wining Products
50th Nikkan Kogyo Shimbun- ‘masda award’ in Best of What`s New
참고 자료
www.canon.com