Small Business Plan ( Feasibility Analysis)

소개글

BP 라는 여자 옷가게를 오픈하는데의 Feasibility Ananlysis입니다.
SWOT 분석과 경쟁 가게 (zara, HM, Urban) 을 비교해보았습니다

목차

Overview
Introduction
Who is Aris?
Target Market/Industry Analysis
Competitors
ZARA
H&M
Urban Outfitters
Benefits to the customers
SWOT Analysis
Strengths
Weakness
Opportunity
Treats
Service Distribution Channels
Conclusion
Works Cited

본문내용

Overview
Fashion and style are a particular women`s interest that most people see definitely as women`s forte rather than men`s. Women, more than men, are particularly expected to dress well. At special occasions or gatherings like the first day of college, what they wear is always the talk of the town. One famous magazine editor answered with a college fashion interview saying, “One thing I get asked probably more than anything else is what to wear in a college class.” ......................
Who is BP?
BP is a one-of-a-kind boutique that provides inexpensive high-quality and trendy women’s clothes that will help keep women in style. Inspired by a colorful array of lifestyles, BP offer well-edited selection of clothing, shoes, accessories, and make-up services. BP offers merchandise from all around the world, especially Los Angeles, San Francisco (domestic), Japan, and South Korea (international).

참고 자료

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Horovitz, Bruce. "Marketers Get Creative Targeting Hard-to-reach College Students - USATODAY.com." News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World - USATODAY.com. USA TODAY, 3 Oct. 2010. Web. Aug. 2011. <http://www.usatoday.com/money/advertising/2010-10-03-marketing-to-college-students_N.htm>.
"Top Brands for College Students." College Crunch - School Research, Degree Options, Career Planning, University & College Reviews. 9 Dec. 2008. Web. Aug. 2011. <http://www.collegecrunch.org/style/top-brands-for-college-students/>.
Schulz, Matthew. "85% of College Students Use FaceBook." TechCrunch. 7 Sept. 2005. Web. Aug. 2011. <http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/>.
"Shop Atlanta Boutiques, Specialty Stores and Antiques." Atlanta Hotels, Events & Things to Do - Atlanta, GA Guide for Travelers & Locals. Web. Aug. 2011. <http://www.atlanta.net/visitors/seedo/boulevardBoutiques.html>.
Zeisser, Micheal. "Unlocking the Elusive Potential of Social Networks - McKinsey Quarterly - Marketing & Sales - Digital Marketing." Articles by McKinsey Quarterly: Online Business Journal of McKinsey & Company. Business Management Strategy - Corporate Strategy - Global Business Strategy. McKinsey Quarterly, June 2010. Web. Aug. 2011. <http://www.mckinseyquarterly.com>.
Hlavinka, Kelly. "ColloQuy Talk." The Art and Science of Building Customer Value March (2011): 1-15. Print.
Norman, Leyla. "NCES Site Index." National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education. EHow Contributor, 16 May 2011. Web. Aug. 2011. <http://nces.ed.gov/help/sitemap.asp>.
"How Zara Worked on Its Supply Chain to Bring Low-cost High Fashion to the Shelves - at High Speed." BusinessWorld Magazine 24 June 2011: 2-4. Print. Aug. 2011.
Spalding, Steve. "Cell Phones, Facebook and College Marketing." 7 Feb. 2008. Web. Aug. 2011. <http://howtosplitanatom.com/news/cell-phones-facebook-and-college-marketing/>.
"INDITEX Group - Our Group." INDITEX Group - Home. 2011. Web. Aug. 2011. <http://www.inditex.com/en/who_we_are/our_group>.
L, Ali. Marketing to College Students. 26 Apr. 2006. Web. Aug. 2011. <http://collegestudentsali.blogspot.com/>.
Regina Park. Personal Interview. 19 Aug. 2011. Morris Brown College, Atlanta, GA.
"Urban Outfitters Inc. Profile Overview | Vault.com." Vault | Job Search, Career Information, Company Profiles. Web. Aug. 2011. <http://www.vault.com/wps/portal/usa/companies/company-profile/Urban-Outfitters--Inc.?companyId=1136>.
"Urban Outfitters, Inc. Competitors | Competitive Analysis from Hoover`s." Hoovers | Business Solutions from Hoovers. Web. Aug. 2011. <http://www.hoovers.com/company/Urban_Outfitters_Inc/rjtjyi-1-1njea3.html>.