Competitors analysis for Walmart

소개글

영문 월마트 과제

목차

1.0 History of Walmart
2.0 Financial overview
3.0 Objective - Green mart -

4.0 Competitors analysis
5.0 Industry analysis - Porter’s 5 forces
5.1 Competition in retail industry

5.2 Treat of new entrants
5.3 Substitute products
5.4 Bargaining power of supplier

5.5Bargaining power of buyer
6.0 Overall company analysis - Corporate level
6.1 Market penetration - 4 Resources
6.1.1 Financial resources

6.1.2 Human resources
6.1.3 Physical resources

6.1.4 Intellectual resources
(1) Differentiated Information Technology
(2) Efficient logistics system

6.2 SWOT analysis

7.0 Core competences and Value Chain
7.1 Core competences
7.2 Value Chain
8.0 Strategic issue
9.0 Recommendation
Conclusion

Appendix
Reference

본문내용

1.0 History of Walmart

In 1962 , the first Walmart discount store was built by Sam Walton in Rogers , Arkansas U.S followed by , first members – only – store Sam’s club and Supercenter opened in 1983 , 1988 , respectively .
This " bundle sale " discount store began to spread out to medium and small region with no competition compared to big city . Therefore , it could be background of a rapid growth of Walmart through extension of swift chain network . They have about 1.9 million employees , 7262 markets which are distributed 3550 Walmart store , 591 Sam`s club , 3121 international store and about 55% of its stores are located in the US . It is not only the largest retail industry , but also ranked NO.1 group on the Fortune 500 listing in the world in 2002 .

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