기업경영학 레포트

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기업경영학_레포트

목차

1. 탄력성과 기업의 가격 정책
1-1. 탄력성 ····················································································· 2
1)수요의 탄력성
2)공급의 탄력성
3)소득의 탄력성
1-2. 기업의 가격정책 ········································································ 4
1)가격정책
2)가격정책의 형태

2. 규모의 경제, 범위의 경제
2-1. 규모의 경제 ·············································································· 5
2-2. 범위의 경제 ·············································································· 6

3. 시장의 경쟁구조와 균형조건
3-1. 완전경쟁시장 ············································································ 6
3-2. 독점시장 ·················································································· 8
3-3. 과점 ························································································ 10

4. 참고 문헌 ······················································································ 11

본문내용

1-1. 탄력성(彈力性, elasticity)
어느 변수의 변화율에 대응하는 다른 변수의 변화율의 비율을 말한다.
수요의 변화율을 가격의 변화율로 나눈 비율이 수요의 가격탄력성인데, 탄력성이 1보다 큰 경우를 탄 력적이라고 하고 1보다 작은 경우를 비탄력적이라고 한다. 보통 수요와 공급이 가격·임금·이자율 등의 변화에 대응하여 변화하는 정도를 나타내는데 가격이 변화했을 때 이에 대응하여 수요·공급의 변화가 빠르게 변화하면 탄력적, 느리게 변화하거나 잘 변화되지 않으면 비탄력적이라고 한다. 사치재의 경우 는 탄력적인 재화이고 필수품은 수요의 가격탄력성이 작다.
1) 수요의 탄력성(需要─彈力性, elasticity of demand)
(1) 의미
상품 가격의 변동에 대한 수요량 변동의 민감도 ⇒ 수요의 가격 탄력성이 크다는 것은 수요량이 가격 변화에 민감하게 반응함을 의미
(2) 계산
(3) 수요의 가격 탄력성

참고 자료

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